The 30-minute social media audit any business owner can do this week
A focused checklist for spotting the quick wins on your existing profiles — without paying an agency to tell you what you already suspect.
Practical advice for growing your business on social.
Real-world playbooks, plain-English how-tos and the occasional opinion piece — written by the UK team behind 125 Social. No clickbait, no AI-fluff.
Why UK SMEs are quietly ditching ad spend for organic social in 2026
Three years ago, paid social was the default lever for any small business with a marketing budget. We looked at 142 of our own clients to see what's changed — and what's actually working in its place.
Latest articles
Showing 9 of 867 LinkedIn post formats that consistently outperform for service businesses
We pulled 12 months of client data to see which post structures actually drive saves, shares and DMs — and which look great but flop.
How a fortnightly blog cadence beat a daily one — for nine clients running
The volume-vs-depth debate, settled with our own numbers. Plus a template for planning a quarter of posts in one afternoon.
The post-it-and-forget-it trap: why most small businesses lose at social
Posting consistently is necessary but not sufficient. Here's the simple monthly habit that turns a calendar of posts into actual enquiries.
Carousel anatomy: deconstructing the post that brought in 22 enquiries in a week
Slide-by-slide breakdown of a real client carousel — including the boring ones nobody screenshots, but that did most of the heavy lifting.
Northbrook Interiors: how an interiors studio 3× their LinkedIn enquiries in 90 days
The full playbook — voice notes, before/after numbers, and the one piece of content that triggered everything else.
A short, opinionated take on why your tone of voice probably isn't the problem
Everyone agonises over voice. Almost nobody agonises over the thing that actually moves the needle — and it's not what you think.
Search has changed. Here's how we're writing blogs for the AI-answer era
Five concrete changes to our blog brief — and the one thing we deliberately haven't changed, even though every guru on LinkedIn says you should.
When to hire in-house, when to outsource, when to do nothing — for once
A founder-friendly framework for deciding what social media support actually costs you (and what doing nothing costs you).